Thursday, February 11, 2010

The Winter Blues


Here in Minnesota February is the roughest part of the winter, we still know that we’ve probably got a good two months of cold left and we don’t have much to look forward to other than Valentines chocolates. And judging from all the news we hear on the economy it sounds like it’ s having the winter blues as well.

So how do you snap out of it? Well my best advice to you is to get busy, there is nothing that gets you out of the blues better than getting busy and staying busy. But when I say get busy I don’t mean doing just anything, what I mean by getting busy is to get your focus back on your business. Get your team together and talk about what you can do to stimulate your business. Try some new marketing ideas, launch a new service or product, connect or reconnect with your customers/clients.

There is nothing that gets your juices flowing like some good old hard work and if it’s focused on the right areas it won’t only get your out of the winter blues but it will also get your business moving in the right direction as well. In this economy you need to do everything you can to stay in front of customers and prospects so go back and revisit what you’ve done in the past and look for ways to do it better and more effectively. Also tie in education as a component of staying in front of your customers, they are looking for reassurance in this economy so you need to educate them on why they should be doing business with you and not your competitors.

And one last thing, bring some fun back into your business, schedule an event with your team that brings in some fun, remember there’s a good chance they have the winter blues as well! If you want to know how to build these ideas into an action plan download my free e-book, Business Planning on a Bar Napkin, go here for it!