I am working on a new product launch and it's always an exciting time for me because of all the facets that go into a product launch. Today I would like to talk about launching any new idea and how to make sure it's a success.
The first thing you want to think about when launching a new idea/product/service or whatever it is you're launching is who is it intended for, be very specific here. What is the target audience for this idea and how will it impact them or their business. Once you have answered that question then there is a whole list of things to consider before launching, here are a few:
- How will you market it? Including Website, Email, Social Networking, Blogging, Direct Mail etc...
- Are there possible multiple product offerings in your idea, for instance in the product I'm currently offering I will also be able to spin off an e-book, a seminar, coaching services and a monthly subscription.
- What is your sales process? How will you sell the product and what will the sales approach look like?
- How will the service end look? Do you need to do anything different from a service perspective?
- And what does the profitability look like? Can you maintain margins to make the idea profitable.