The Winter Blues

Today here in Minneapolis it's 20 below zero and I had the opportunity to drive across Iowa and Nebraska the other day and observed the bleak winter landscape.  Winter is a little like what is going on in our economy in that at times it can get a little depressing.  As I looked across Iowa and Nebraska I imagined what the farmers were doing this time of year when the ground is white and frozen and likened it a little to what many businesses are facing right now.  The farmer in the upper Midwest right now is preparing for Spring, even though as he looks outside there is no hint of it he knows that in a matter of a couple of months Spring will be here and he will be back outside planting crops. But this time of year is just as important for him, as he is planning his crops, determining when and where he will buy seed and fertilizer, working on his equipment to make sure it is in the best operating condition before he needs it in the Spring.  

In today's economic environment it can seem like the bleak days of winter and yet every business must realize that there will be Spring and when that time comes it is essential that the business is in  a position to jump when things start moving again. In the event that your business is slow right now what are doing to make sure that when the business environment improves you are ready to capitalize on it. You should be making sure your business plan is set and have your business funnel ready to go and that all your tools such as marketing and sales are operating a peak efficiency so that your business can grow quickly when the environment improves. And have faith, it will improve, history has taught us that valuable lesson.  Stay Warm!